Monday, 21 January 2013

Highest in the world over looks, luxury pricing in China were 51 percent more expensive, 72%


October 17, 2013 09:56 Core Tip: statistics show that China Mainland luxury average price is 45% higher than the Hong Kong market, 51% higher than the U.S. market, 72% higher than the French market.Countries import prices of luxury goods are not proportional to the level and rate, the highest combined tax rate in India, but the luxury goods retail price, but it is the lowest in the world; lowest rate the United States, close to the European prices of luxury goods in the global market; China consolidated tax rate in India, but the prices of luxury goods is the highest price in the global market. World Luxury (the thematic reading) Association yesterday, the latest release of the "Golden Week 2013 consumption abroad analysis report" shows that China's Golden Week outside the luxury market has become the most important profit cycle.October 1, 2013 to seven days, seven days, the Chinese outbound consumption of luxury goods accumulated about 3.85 billion euros, an increase of 14% over the same period last year.The Association statistics show that Mainland China's luxury tax rate is not the highest in the world, while the prices of luxury goods was far ahead in the world. The report pointed out that the Chinese Golden Week 7 days outside the luxury consumption, Europe accounted for 63%, North America accounted for 25%, Hong Kong, Macao and Taiwan region accounted for 12%.Plus the Golden Week offshore invisible consumer and luxury services sector consumption is expected to more than 6 billion euros. The statistics show that China Mainland luxury average price is 45% higher than the Hong Kong market, 51% higher than the U.S. market, 72% higher than the French market.Countries import prices of luxury goods are not proportional to the level and rate, the highest combined tax rate in India, but the luxury goods retail price, but it is the lowest in the world; lowest rate the United States, close to the European prices of luxury goods in the global market; China consolidated tax rate in India, but the prices of luxury goods is the highest price in the global market.
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To Coach, for example, the average price of similar products in India is only 1/3. Decision luxury price factors, not tariffs, but the attitude of the consumer. World Luxury Association China chief representative Ouyang Kun global luxury brand in China's retail price structure more complex, the most important factor in the price structure is profit retention rates, up to 50%.This factor in North America accounted for 30%, and only 20% in Europe.In the Chinese market, have been only LV several major brands to high-priced small-scale test the water, but did not expect to encounter a shortage.Along with other brands to follow suit former to enter the Chinese market at high prices.A result, the high price from the attempt to become the norm. Ouyang Kun pointed out that even if the Chinese government continues to reduce tariff rates, it is difficult to have to shake the prices of luxury goods.Manufacturers of high positioning, it is precisely because Chinese consumers of luxury goods favorable result. Therefore, to the luxury price cuts, the first to call for Chinese consumers to calm down, rational consumption to to encourage manufacturers rational pricing.

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