"People First" hidden luxury brand LV coaching change

The end of 2012, the 48-year-old Spaniard Constance (Jordi Constans) finally smoothly within the company spent a year adaptation period, took the new president token.Recently, the French luxury brand Louis Vuitton (LV) announced the coaching change, Jia Shijie (Yves Caecelle), in charge of the company's 22-year-old former president stepped down. Prada Outlet.Has triggered concern Constance on the job, his experience is concentrated in the area of ​​fast moving consumer goods in the Danone Group. From selling yogurt to sell names package "outside the career span of Constance doubt escalating.Loewy Moet Hennessy Group (LVMH, Louis Vuitton parent company) Chairman Bernard Arnold's appointment is somewhat unexpected. The industry view is that, in the process of entering China and other emerging markets, luxury brands need FMCG industry experience to expand the customer base. LV become The fashion face Constance concern how his experience in the FMCG industry to play a role in the LV. As early as September 2011, LVMH Group, announced the replacement message LV brand president, said Jia Shijie, will remain to assist Constance until the end of 2012.Now the new coach as about to take office, the veteran second line, general internal performance seems to be exceedingly smooth.The LV from China to the China Business News (blog, microblogging) reporter confirmed a coaching issue, and will not make any comment on this. From Constance biographical, fashion circles, he is an "outsider".He Jia Ruda Group in 1990, has been engaged in a variety of positions in marketing, sales work.Jia Shijie assist Constance "internship" this year, foreign media the slightly cynical commented: "To help the new president to learn to sell $ 6,000 a handbag, and is no longer selling the $ 1 box of yogurt." New and old shift this year, industry inventory LV brand a few subtle changes. Prada Handbags uk.First LV invited three fashion bloggers shooting an ad for its latest Mini Bag, these bloggers and some former model, the protagonist of the LV advertising blockbusters are no longer confined to the Madonna, Angelina Jolie superstar .This will have a "civilian" means that. In addition, LV shooting up to 1 minute TV advertising, to put the television stations, official websites and social media.Constance after taking office, to replace the many years of cooperation with the LV advertising and public relations company. This series of actions, while not affect the brand foundation, but the arrival of Constance seems to the LV become closer and active. A close relationship with the LVMH Group's luxury brand executives told reporters that Jia Shijie this year, already 64 years old, and the only 48-year-old Constance, put on a more youthful leaders in order to maintain the vitality of LV.Constance stranger to fashion and does not become a problem.Creative design, LV chief designer Marc Jacobs sits, brand style, will have no impact on the level.The various departments of the LV already mature operators, the new president needs to be concerned about is how his experience in the FMCG industry to play a role in the LV. Inheritance "cash cows" in the the consumer malaise environment of Europe and the United States, Constance future is bound to attach great importance to China and other emerging markets. Jia Shijie 22 years serving in the LV,Prada Trainers. LV's image from a mask suitcase full of dust into the iconic French luxury brand.LVMH's star-studded, LV has been doing my "cash cows".